News
Luxury selects “Mont Blanc” as its house
May 15 2008On 22 of April the penthouse of “Mont Blanc” temporarily became a photo show and a place of meeting of the welcome guests – the genteel party within the project “Luxury is preferential” was held there.
“What does luxury mean for you?” – that was the main question of the past event, since the project was devoted to definition of the “luxury” concept. Famous and honourable people took photographs with the things which they treat as luxury of their lives. The guests could see the results of that photo shoot at the walls of the house.
Today luxury is an apartment, a car, a city, a lover at last. The photographs at the walls witnessed that the concept of luxury is multi-faceted.
And there nothing surprising in the fact that it is “Mont Blanc” that became a site for philosophizing of the people who already have everything. Nowadays, the luxury concept cannot exclude a concept of the best house. It is safe to say that all the most luxurious things are only concentrated here.
